“Compact cars are getting a lot of attention lately due to rising fuel costs and concerns about the environment. Yet many buyers are disappointed in what they find – vehicles rife with compromise,” says Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc.
“This new 2012 Nissan Versa Sedan, a ‘clean sheet’ ground-up design, takes small cars in a whole new direction – proving that you don’t have to sacrifice style for affordability, interior roominess for a smaller footprint, or drivability for high mpg.”
Small When You Need It, Big Where You Want It
Knowing that entry-level vehicles are used as “workhorses” – for commuting on weekdays, errand running on weekends and transporting family and friends all week long – the designers of the new 2012 Nissan Versa Sedan sought to combine five-passenger practicality with a high degree of comfort and refinement. It also offers an unexpected level of available entertainment and connectivity features, such as Bluetooth®, navigation system with 5-inch touch-screen display, Satellite Radio and an iPod®/USB interface.
“We see buyers in this segment as people who are always busy, even while relaxing,” explains Castignetti. “With the amount of time they typically spend in their vehicles, we want to make sure they feel good about their purchase long after the new car smell has worn off. So we invested in areas that they see and touch most – like available Fine Vision instrumentation, quality fabrics, bright trim work and comfortable seating for front and rear seat passengers.”
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